Happy Wednesday! Glad you're back for Part Two of what has turned out to be a three part series. Monday’s blog was a quick glance at the brief history of Mistletoetom.com. To recap: we organized last year in early October and established our website and Facebook page in November. Our Facebook page has had about 7300 views of more than 100 posts. And we revisited a few of those stories. Now we’re using what we’ve learned to move ahead with more content and more visibility. One thing that wasn’t emphasized was how the business name, Mistletoe Enterprises LLC, can be a year-round brand to identify our business. Here it is the month of May, after all, and you’re visiting a business that uses a name more associated with Christmas than anything else. What’s up with that? Most of the answer is in our mission, and it can’t be repeated often enough: Mistletoe Enterprises LLC is dedicated to educating others by spreading cheer throughout the year and telling the stories of heroes from all walks of life. And a significant part of the answer rests in all the things that inspired us to form Mistletoe Enterprises in the first place. (If you haven’t read the first blog entry from April 4, that would give you a good idea.) But there’s something else that wasn’t included in the first blog. The stories we share are educational by design. They’re either inspirational, uplifting, informative, entertaining or a combination of those things. We do this throughout the year on our website and social media platforms, but we also select the most appropriate of these stories to create the Victory & Valor Educational Flyers to distribute to schools. We create our content to help teachers in the classroom. It supplements the instruction. We try to match the teacher’s lesson plans with applicable stories that help students learn. We don’t charge the schools anything for the materials we provide: we bear the cost and cover the expenses with funds from advertisers or – like so many teachers – out of pocket. For this reason, in the very near future, a big part of what we do will be converted into a non-profit organization. And that should be ready to roll by the end of August to coincide with the start of the next school year. We look forward to telling you more about that in the near future. But, while you might have been thinking that the Mistletoe name is associated with Christmas, we assure you we’re not celebrating Christmas or decorating trees every day! What we work to do is ensure the spirit of the season lasts throughout the year! That’s why we endeavor to spread cheer and goodwill by renewing it every day in the stories we share. Think about it. Remember when you were a kid? Do you remember wishing that every day could be Christmas? That same sentiment is what inspires us at Mistletoe Enterprises. Unfortunately, we are sometimes confronted with detractors who either don’t see the connection or simply aren’t similarly inspired.
One of the criticisms I’ve heard most is that we have too much variety… we lack a focus. But our stories cover a variety of topics because students are learning about a variety of things! I would also argue that our topics indeed are categorized under general topics of art, natural science, geography, the military, and American history. These are entirely consistent with our mission. And Mistletoe Enterprises LLC will continue that mission! We are looking ahead, and when we return to wrap up this three-part blog on Friday, I’ll share with you a story from May 1985 to tie all this together. I look forward to seeing you Friday! (P.S. It will help if you remember what we said about "The Bean" in Chicago, in Monday's blog!)
0 Comments
Leave a Reply. |
AuthorTom Davis is the owner of Mistletoe Enterprises LLC. He also publishes and distributes the Victory & Valor Flyer, it tells the stories of heroes from all walks of life. Archives
December 2018
Categories |