June 4, 2018
Happy Monday! Thanks to our readers, the past two weeks of website and social media activity at Mistletoe Enterprises has resulted in the longest stretch of sustained growth since the formation of the business last October! The combination of website posts, Facebook posts, and blog posts has attracted more views and comments – and positive feedback – than at any other time. That warrants a big: THANK YOU TO OUR FOLLOWERS! Believe me: I’m aware that some celebrities and well-known entities can attract more attention in an hour with a post than Mistletoe Enterprises has gathered in seven months. But Mistletoe Enterprises is new; we’re growing; and we are on our mission. In business courses much attention is placed on a business’s need to establish a vision, a mission, goals and objectives, a strategy to reach those goals, and a plan that supports all those elements. Being a career military man, those words are familiar, and I also know that many of those elements seem synonymous. But there are some differences. The emphasis I am addressing today is our mission: Mistletoe Enterprises is in the business of educating others by spreading cheer and telling the stories of heroes from all walks of life. We address that mission every day by taking steps to accomplish it. Our goals are to attract more readers in support of the mission. The strategies we use are the larger framework we use to reach more readers – via maintenance of the website and Facebook posts - to accomplish the daily mission. But the mission is fundamental to everything we do. As our loyal followers might expect, this is a point where I often go to etymology! After all, no column by Tom Davis would be complete without an etymological lesson! The etymology of the word “mission” can be traced to the Latin word “missio” which is “an act of sending, a dispatching.” There is also a connection derived from the Gothic phrase “in maidjan” which means “to give, to bestow.” Our mission, then, is to send out and give educational content by spreading cheer and telling stories of heroes. We are sending a message – every day. At the end of every day for the past two weeks, I’ve felt the satisfaction that is derived from hearing “Mission Accomplished.” But every morning brings another day with the same mission ahead. I will work every day to accomplish the mission of Mistletoe Enterprises and Victory & Valor. And I invite you to continue to follow us here, helping us as we “send out” our educational content and “give and bestow” our stories of heroes to inspire others. Indeed, Mistletoe Enterprises is small. But we’re growing. We’re sowing seeds (and beans!) to help others grow. And we’re glad you’re following us. We hope you’ll spread the word and share these posts to encourage others to follow too. I’ll be back here Wednesday! Hope you’ll be back as well!
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AuthorTom Davis is the owner of Mistletoe Enterprises LLC. He also publishes and distributes the Victory & Valor Flyer, it tells the stories of heroes from all walks of life. Archives
December 2018
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